Dear _______________ (name)

It is my great pleasure to advise you that ________________ (name of new sales representative) will now be representing our firm in your area.

______________________ (name of individual) has been handling our accounts in ___________________ (locale) for some time and is extremely knowledgeable in the field of ________________ (specify)

Your new representative is scheduled to visit your office on
_______________ (date).Hope you all will co-operate with him.