Dear _____________,

Rarely do we have the opportunity to inform our customers of such good news. There is a price reduction in the costs of all of our products. This reduce is effective from ______________ (date) on all the orders.

We are very pleased to be able to pass this savings directly on to you. These prices do not include the additional 2 per cent discount that is offered to our customers who pay within the 10 day discount period.
Hope you will take note of it.