Dear _______________

As a valued customer of ___________________ (name of company), we couldn’t wait to bring you the good news. This letter is to announce the incorporation of our new customer incentive program (CIP). Well, may be we haven’t thought of a great logo for it yet, but if you read on I think you’ll agree that no matter what we call it, it’s super!

Starting on ____________ (date), a record of your account with our store will be maintained on a cumulative basis for a period of one year. Once your purchases have reached ___________ (utmost mark), you will be automatically entitled to a _____ (percent) discount on any order placed, including orders for sale items. When your orders have reached the mark, your discount will increase to _____ (percent). A accumulation of ______ (number) orders will entitle you to a ___ (percent) discount. We think it’s a great idea and hope that you agree.

Won’t you send us a purchase order today to get you started on your way? If you think of a good name for us to tag onto this new discount program, please let us know!