News letters , a letter giving news in literal sense but a sales letter for promotion used by businessmen. It increases affiliate sales, market new products, and keeps the customers informed of any changes. Many newsletter authors make the mistake of over-selling. Selling many pages means customers may become bored of reading page after page the same marketing material. Instead try to be informative, educative and the message should be entertaining.
Newsletter design : The design of the letter is the first thing to be kept in mind. Normally the newsletters come in plain text or HTML format which you can leave on your visitors as in what format they want to see the letter. The design should be simple. The content must talk for itself.
The following factors should be stressed on.
- Regular submissions.
- Quality.
- Length – short.
- Different.
- Short advertising section.
