[Date]
Dear [First name],
Neil was at his controversial best last weekend, wasn't he?
Almost everybody in attendance was furiously scribbling down virtually every word that came out of his mouth. Profanities and all!
Neil, as you know, was interviewed by none other than our Group Creative Director, [Name].
Neil had good things to say about our work. He also considers our copywriters some of the best in the business today.
Aw-shucks, Neil . . . THANKS!
The agency group is now excited to let you know that Neil has agreed to be a part of the network's Mastermind Masterclass professional development program as the lead copy mentor.
You know what that means, right?
If you are a copywriter, you are screwed!
Neil will tolerate neither mediocrity nor lazy creativity.
If you survive Neil, you can survive virtually any copy challenge thrown at you.
That said, please be aware that the agency group will not base our assessment of your copywriting abilities solely on Neil's feedback.
Neither your job nor your future with the agency is at any threat.
Neil will be your copy mentor, not the jury, judge or the executioner. His role will be to help you become better at what you already do quite well.
Do watch your inbox for the Mastermind Masterclass schedule with Neil.
All the best.
[Signature]
[Name]
[Title]
